Bright Green Consumers and the Scourge of Greenwashing

First is a recent Forrestor Research study entitled ?In Search of Green Technology Consumers? that find an increase in consumers the profess an active concern for the environment and a willingness to spend extra for green products from an environmentally conscious company. According to the research, 12% of Americans (25 million people) fall into this ?bright green? category. That leaves 90 ...
From: www.enn.com