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?Trading down? a boon for discounters

Thursday, November 22, 2007

NEW YORK ? That $3.20 latte at Starbucks or the $300 handbag at Coach may be looking like less-affordable affordable luxuries. Feeling squeezed by gas prices and weak credit, the nation?s shoppers are increasingly trading down to lower-price stores or cheaper items. Such changes ? which emerged over the summer and surfaced in the latest financial results for retailers ? could affect dynamics ...
From: www.thestate.com

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